Shockvertising Spreads

Shockvertising spreads to cut through media clutter
http:/www.vancouversun.com/Shockvertising+spreads+through+media+clutter/2145422/story.html

Summary:
A woman sued Toyota because she had thought she was being stalked. It was actually a marketing campaign, which included videos and emails that upset the woman. She had a $10 million lawsuit against Toyota accusing them of "terror marketing". Toyota had a person following the woman with a new vehicle just to promote it. Lindsay, a Simon Fraser University marketing professor, said "If I throw a really annoying ad, studies show you may remember my product but forget why you remember it. Marketers have essentially cut through the clutter by pissing you off." So marketers have to be different to be noticed, sometimes even annoying, and cutting edge. Some other examples of this type of advertising are pigs eating pigs on Boost Mobile. Diesel has women breastfeeding a puppet made of rotten meat. MTV Canada shows public urination in their commercials. Aylmer's pasta sauce has an angry chef that comes and beats you if you don't use the sauce. Oliver Gleeson said that one risk of this type of advertising is offending someone. "It's amazing how 10,000 can enjoy an ad but it only takes one person to call the competition bureau and make waves."

Connections:
This article relates to chapter 2 in Marketing Today because in shockvertising niche marketing is used. These marketers are only targeting a narrow group of people, but people they're not trying to target are being offended by these ads. These marketers have the freedom of publishing and running the ads they want, but it cannot interfere with or offend others. In "terror marketing", marketers have to figure out what demographic group they're trying to target and what type of ad would they most relate to.

Reflection:
I thought the ad campaign, where they had a man stalking the women with a new vehicle, was jut plain stupid. This could have really scarred the woman. I'm fine with these marketers putting out ads that are annoying, but sometimes they go to far. I think they have to learn when not to go to far. I was also really glad that the woman had sued them. The other examples of ads put out by marketers weren't as bad. I can see people getting offended by them, but personally I think everyone has there own opinion.